TITLE
A.K.A. teacher
GENRE
Educational
YEAR
2025
LYRICS
In our current society, expensive job titles often increase status: manager, consultant, coach, executive, CEO, COO; the list goes on. Nice words, but the work itself often lacks real meaning. And yet, you can also find all those qualities in teaching.
When the Universities of the Netherlands asked us for a follow-up campaign to promote their teaching course, we created some new status-enhancing job titles: Chief Classroom Officer, Impact Facilitator, Growth Developer, Research Coach, Managing Mentor: a.k.a. Teacher.
These titles were printed on mugs, sweaters and stickers for teachers to show off their new job title and get the status they deserve.
FEAT.
TITLE
A.K.A. teacher
GENRE
Educational
YEAR
2025
LYRICS
In our current society, expensive job titles often increase status: manager, consultant, coach, executive, CEO, COO; the list goes on. Nice words, but the work itself often lacks real meaning. And yet, you can also find all those qualities in teaching.
When the Universities of the Netherlands asked us for a follow-up campaign to promote their teaching course, we created some new status-enhancing job titles: Chief Classroom Officer, Impact Facilitator, Growth Developer, Research Coach, Managing Mentor: a.k.a. Teacher.
These titles were printed on mugs, sweaters and stickers for teachers to show off their new job title and get the status they deserve.
FEAT.