TITLE
Every Piece Counts
GENRE
Architectural
YEAR
2026
LYRICS
Typical communication about architecture and engineering features idealised renders and generic statements. Instead of talking in generic terms, we presented the projects of Sweco in a tangible way: a piece. For the campaign, we asked visual artist Helmut Smits to make ten site-specific, square-shaped artworks. These squares were the hero of a campaign, showcasing not only Sweco’s projects but also the impact these pieces have.
FEAT.
KesselsKramer, Helmut Smits, Ninnog Duivenvoorde, Bart Hoveijn, Elsemieke van der Heijden, Koen Berkhout, Will Judge, Recsound
TITLE
Every Piece Counts
GENRE
Architectural
YEAR
2026
LYRICS
Typical communication about architecture and engineering features idealised renders and generic statements. Instead of talking in generic terms, we presented the projects of Sweco in a tangible way: a piece. For the campaign, we asked visual artist Helmut Smits to make ten site-specific, square-shaped artworks. These squares were the hero of a campaign, showcasing not only Sweco’s projects but also the impact these pieces have.
FEAT.
KesselsKramer, Helmut Smits, Ninnog Duivenvoorde, Bart Hoveijn, Elsemieke van der Heijden, Koen Berkhout, Will Judge, Recsound