TITLE
The Modern Art Museum of Amsterdam
GENRE
Modernism
YEAR
2026
LYRICS
Amsterdam is full of things to see and do. As a result, many tourists and day-trippers follow the crowd into tourist traps. But what people look for isn't more wax statues and selfie museums, but a choice that feels authentic.
Visitor research shows that Stedelijk Museum is visited by a high number of locals, especially compared to other big museums around museumplein. This campaign turns 'the tip from a local' into a city-wide routing system telling you why and how you should go to THE MODERN ART MUSEUM OF AMSTERDAM. A handwritten graphic layer added a raw, local character, making the campaign feel more like personal recommendations from someone who truly knows the city.
FEAT.
KesselsKramer, Jord Noorbeek (design), Bas Mooij (animation)
TITLE
The Modern Art Museum of Amsterdam
GENRE
Modernism
YEAR
2026
LYRICS
Amsterdam is full of things to see and do. As a result, many tourists and day-trippers follow the crowd into tourist traps. But what people look for isn't more wax statues and selfie museums, but a choice that feels authentic.
Visitor research shows that Stedelijk Museum is visited by a high number of locals, especially compared to other big museums around museumplein. This campaign turns 'the tip from a local' into a city-wide routing system telling you why and how you should go to THE MODERN ART MUSEUM OF AMSTERDAM. A handwritten graphic layer added a raw, local character, making the campaign feel more like personal recommendations from someone who truly knows the city.
FEAT.
KesselsKramer, Jord Noorbeek (design), Bas Mooij (animation)
