For our subcultures project I researched #fitgirls. I was curious if society could also label you a '#fitgirl' if you didn’t fit the beautiful, young, healthy, sporty, instagram-famous stereotype. I interviewed an older generation of women that practiced typical fitgirl activities - yet strongly disliked receiving this label. I incorporated my research into a publication. Next to this I designed FitTastic - a gym device that incorporates all elements needed to become a #fitgirl. Giving everyone, from boys, girls, young, old, cats, pets to anyone in between the opportunity to also become labelled a #fitgirl.

Publication, film (2017)